November 26, 2022

A buyer browses the moment ramen part inside a Los Angeles Korean grocery store. (Park Ji-hye/Korea Occasions)

By Park Ji-hye

Premium instantaneous ramen is the most recent craze in Los Angeles’ Korean grocery shops.

Starting with Shin Ramen Black, an “upgraded” model of the long-lasting red-packaged noodles, a sequence of higher-priced, better-quality merchandise are shedding ramen’s picture as the most affordable, however unhealthiest choice round.

John Yoon, supervisor of Galleria Market Northridge, mentioned newly launched premium-grade ramen have been constant hits with shoppers.

“More and more, companies are together with regional specialties in new ramen in an try to realize shoppers’ belief in high quality,” he mentioned.

A model presently available on the market embrace Pulmuone’s “Nature Is Scrumptious” sequence, which presents ramen with 90 p.c much less fats content material than different choices.

Pulmuone USA Director Sean Kim mentioned ramen within the sequence — reminiscent of one among its jjambbongs, which presents actual Tongyeong oysters — makes use of high quality components for a extra genuine style.

“We’re hoping to eliminate ramen’s picture within the U.S., which is as an affordable faculty dorm meals, by additionally creating U.S.-specific ramen,” Kim mentioned.

Nongshim’s Zha Wang, a jjajang ramen providing thicker noodles, has quick grow to be a market favourite since its U.S. introduction final month.

“We’ve gotten such excessive curiosity from Korean Individuals right here that we’ve doubled our provide,” mentioned Kevin Chang, Nongshim America advertising and marketing head.

See also  S. Korea’s rice consumption hits all-time low in 2015